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Although her first specialization was in Economics, Lena followed her heart and dreams

and completed a fashion degree at University of Arts in Bucharest.

In April 2006 she presented the first collection under “Lena Criveanu” label within a

sumptuous UNICEF gala.

In 2008, Lena presents her brand internationally at the show trades held in Paris and New

York and develops business with important world textile and accessories suppliers.

In march 2010, Lena Criveanu opens her first boutique under her name. In July 2011, she

steps for the first time at Berlin Fashion Week with her spring/summer 2012 collection

having a very warm welcoming and is eager to come again with fall/winter 2012-2013.

From her first collection Lena demonstrated how the handcraft technology of the

Romanian traditional folkloric costumes, both from men and women, from different parts

of the country, together with various elements of the folkloric Art can be reinterpreted

and included to a modern romantic aesthetic. She loves the painted and printed elements

which became an attribute of her collections. At the same time, although she pays

attention to the technical details she takes a conceptual approach to fashion, pushing

clothing across boundaries into sculpture, performance art and beyond. Thus, quickly

since her debut, she became a spoken voice of the new generation of Romanian designers

making the critics to place her at the border between fashion and art. Her works are

favorite for the most fashion editors including personal stylists of the national artists from

music, cinema and politics.

Type of Company:
Company business Interest
Find a strategic partner, Export, Import, Distribute products / services
Name of the Contact Person
Lena Criveanu

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