Profitable Romanian Production and Distribution company acting in the beauty industry – for sale

The Romanian company for sale, was set-up 25 years ago as a Limited Liability Company (SRL), and nowdays is a producer and distributor of hair removal products for different parts of the body, made from 80% of biodegradable materials.

It was started-up by a family passioned about chemistry and creating high quality products for safe hair removing.  The brand has been carefully developed in time and made well-known on the two markets the family could control – Romania and Greece.

The intention of the family was to keep the business for the permanent challange to  finding solutions for most sensitive type of skins or methods for special people like diabetics,  and making a joyfull experience from the hair removing.

The business focus was to constantly increase the products quality and make the brand well-known.

Turnover was kept at a level to assure the family comfort and not more. In spite of high growth potential, it was not in the family target to rise the business over this limit of comfort.

Turnover composition:

# 75% Own Brand Products

• Hair Removal Products (depilation) –based on Wax: Ready-to-use Wax Strips, Hot Wax (Bees Wax), Cold Wax (Sugar Wax), Roll On
• Bleaching Creamson face and body.

# 20% Private Label Products

# 5 %  Products re-sold by the Company

• Accessories for hair removing
• Cosmetic products
• Products for treatment of brown spots and speckles.

Company has benefited from EU funds- POS CEE „Modernizing Infrastructure TIC for …company” and implemented it succesfully

Client Categories

Products are best sold on Romanian and Greek market. On-line sales are on a growing trend.

Main Client categories based on long lasting collaboration:

• Retail: Mini, Super, Mega, HiperMarkets
• Pharmacy Chains
• Drogheries
• Cosmetic Shops
• Online market places: Emag, Amazon, Skroutz

Transaction rationals

• Strong brand present in two markets: ROMANIA & GREECE
• Almost the whole range of products in the hair-removal segment, however, largerest one among competiton
• Products on a market nische with very good growth possibilities
• Own recepists
• Excellent packaging design
• Excellent internal organisation- production, distribution, business support.

KEY DETAILS

• Turnover: 0.5 Mil. EUR
• Net profit: >25%
• Location: Romania, Bucharest Industrial Area
• Employees: 9

Reason for Sale

For personal reasons, the sole Owner of the company is exploring 2 sale scenarios:

• 1st scenario and most desired: the sale of the Brand, Know-how, Contracts, Equipment. In this case, employees shall be transfered and production hall could be rented to the new owners.
• 2nd scenario: the Sale the Company, as is, including land and production hall.

The owner is flexible to suit the Buyer expectations, including resting in the Company sufficient time, for the business transfer.

For the full Sale process, the exclusive consultant is Bursa Romana de Afaceri SA (RBE Connect), Bucharest.

Interested parties are invited to contact Violeta Dumitru: [email protected] ; Valentin Preda [email protected] , or call us at +4-021.266.56.77

You can also send your interest through the next form.