Omniconvert is conversion rate optimization tool which allows marketers to deploy A/B tests, surveys and personalization solutions without any IT help.
The tool has been build with the following conversion optimization process in mind:
1. Run on-site surveys in order to find out specific blocks the website users might have (eg. lack of trust, bad UX, purchase intention etc.)
2. After analyzing the survey results, create a hypothesis about what can be done in order to remove the blocks
3. Create experiments using web personalization (exit pop-ups, advanced segmentation, etc) and AB testing.
4. Keep the valid experiments. Repeat.
Omniconvert also allows for tracking various KPIs such as cart abandonment rate, page engagement, number of clicks on certain links or page elements.