Party 1: Unilever South Central Europe
Role of Party 1: Buyer
Party 2: FruFru
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Type of Deal: 1
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Reporting Year: 2019
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Country (where operating): Romania
County: Bucuresti
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Unilever South Central Europe, unul dintre cei mai mari jucartori din industria bunurilor de larg consum, a intrat in actionariatul FruFru, companie romaneasca ce propune un concept de fresh food.
Unilever South Central Europe a achizitionat 75% din compania romaneasca FruFru, au confirmat reprezentantii Unilever, care s-au declarat incantati de aceasta tranzactie.
Restul de 25% din actionariatul FruFru va fi detinut in continuare de fondatorul Mihai Simiuc.
In prezent, FruFru este unul dintre cei mai importanti jucatori din nisa de mancare fresh.
Unilever nu este la prima achizitie de companii romanesti. La inceputul anului 2018, Univeler a achizitionat compania romanesca de inghetata Betty Ice, detinuta de antreprenorul Vasile Armenean.
Potrivit surselor din piata, tranzactia Unilever – Betty Ice a fost estimata la 100 milioane de euro.
